GlowHQ in New York

Not a booking system. The business layer behind one.

Beauty business operating system for independent beauty founders in New York.

From SoHo lash studios to Brooklyn brow bars, GlowHQ helps New York lash artists, brow artists, nail technicians, estheticians and beauty therapists understand their business, remember clients and grow with intent — alongside the booking software they already use.

Join the Founding Beta
Quick tour ·
Why GlowHQ exists

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New York beauty founders move quickly and demand polish. GlowHQ is the quiet workspace around the chair — Client Memory, Glow Score, Pricing Studio and Glow AI in one place.

One workspace

Clients, content, stock, goals and AI in one place.

Built for beauty in New York

Designed for lash artists, brow artists, nail technicians, estheticians and beauty therapists — not generic SaaS.

Built with founders

Shaped publicly with the first beauty founders worldwide.

Three business transformations

How GlowHQ changes your work.

Remember everything

From bookings to relationships.

Client Memory™ holds the holiday she's about to take, the dog they have lost, the wedding next summer. Every appointment starts with context.

See clearly

From guessing to knowing.

Glow Score™ measures the health of your business across ten pillars; revenue, retention, pricing, marketing, growth — with weekly, revenue-tagged recommendations.

Grow with intent

From busy to building.

Glow AI™ writes captions, replies, launches and retention campaigns in your own tone of voice.

Explore the real product

Open every window.

Dashboard, Client Memory, Glow Score, Goals, Pricing Studio, Glow AI and the mobile app — live previews of the actual interface for beauty professionals in New York.

Founding Beta · NYC

Six months free.
Founder pricing locked for life.

A small cohort of beauty founders in New York shaping GlowHQ before public launch. Then $20/month, locked forever.

  • Full access for 6 months
  • No payment during beta
  • Card required, charged only after beta
  • Founder pricing of $20/month locked forever
  • Direct influence on the product
FAQ

Questions, answered.

Apply

Where modern beauty brands
are built in New York.

Applications to The Glow Twenty are reviewed personally within 48 hours.