What Is GlowHQ?
The operating system for independent beauty businesses. Use it alongside your existing booking software, or use GlowHQ on its own.
What GlowHQ Does
GlowHQ helps independent beauty founders organise client memory, track goals, see business health, improve retention and act on the right next step. It sits happily alongside the booking software you already use, and works just as well on its own if you don't use one.
Who It's For
Lash artists, brow specialists, aestheticians, hair stylists, makeup artists and studio owners building a real brand , solo or small team, who want clarity instead of chaos.
How It Works
- 1Bring in your clients, import from your booking system or a spreadsheet, or add them directly.
- 2Capture what matters, 19 memory fields per client, so context never gets lost.
- 3See your Glow Score, a weekly read on the ten pillars of your business.
- 4Act with intent, Goals, Checklists and Glow AI guide your next moves.
Why It's Different
GlowHQ doesn't try to be a booking marketplace, a CRM and an accounting suite all at once. It's the missing business layer beauty founders have been improvising with spreadsheets, notebooks and screenshots, designed properly, for them.
Features
Remember every client
Nineteen personal memory fields per client so every appointment starts with context.
Understand your business
A weekly health score across ten pillars with revenue-tagged recommendations.
Track what matters
Revenue, retail and referral targets, calm progress, not noisy dashboards.
Run on rituals
Opening, closing and prep checklists that keep the studio feeling considered.
A strategist on call
Captions, replies, retention ideas and pricing suggestions, in your own tone.
Shaped publicly
Designed with the first twenty independent beauty founders worldwide.
Frequently Asked Questions
What is GlowHQ?
GlowHQ is beauty business software, the operating system for independent beauty businesses. It helps founders manage clients, track goals, improve retention and grow, alongside their existing booking software or on its own.
Do I need a booking system to use GlowHQ?
Not only. GlowHQ runs the business around your appointments. Use it alongside your existing booking software, or use GlowHQ on its own, with your clients, appointments and business tracked here.
Who is GlowHQ for?
Independent beauty founders: lash artists, brow specialists, aestheticians, hair stylists, makeup artists and studio owners building a brand.
How does GlowHQ work?
Bring your clients in, set your goals, and GlowHQ helps you remember every detail, see how the business is performing and act on the right next step.
What makes GlowHQ different?
It's built by a beauty founder, for beauty founders. Every workflow is shaped by life inside a real studio, not generic SaaS templates.
See GlowHQ in Action
Step inside the founding beta and shape GlowHQ with the first twenty beauty founders worldwide.